Lilac Lullaby – Wellness Journal Brand Identity Design
A complete visual identity system for Lilac Lullaby — a wellness journal brand dedicated to mindful living and everyday calm. The design approach focuses on soft elegance, with a palette of lilac tones, modern serif typography, and simplified compositions. From journal covers to brand collateral, each element was created to evoke stillness and emotional warmth. Work included: – Logo Design – Journal Packaging – Typography & Color Guidelines – Product Mockups
